It’s common practice amongst big businesses to have a logo. Take a look at the image above. Even if the brand names are not integrated into the logo design, i’m sure you could recognise and name the brand for some of the images represent. That is the power of a custom logo – recognition and domination in your industry. Here are a few more reasons why having a logo is important:
1. It reveals your identity
I remember visiting my grandfather’s farm while growing up. The cattle would be rounded up and a red hot piece of iron was used to put a mark on the side of each cow. They did it to mark ownership. That is what a logo should do (without the pain of a red hot branding iron). The logo should be on your products, your business cards, your website and everything. Why? Because your logo communicates ownership. It tells the world and potential customers who you are, what type of product or service you sell, or what benefit you offer to consumers.
2. It invites new customers to get to know you
People are naturally drawn to interesting design and colour. The logo that marks your package or shows your storefront should be designed to draw interest and raise the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
3. It distinguishes you from the competition
There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. A good logo should dare to be different. Most real estate logos feature an almost the same image of a house making it difficult to distinguish who is who. Make your logo daring and different.
4. It facilitates brand loyalty
From time to time, a company will redesign their logo, perhaps to update their look or reflect some other corporate change. As a marketer, I get this. As a consumer, I hate it. When I’ve become accustomed to my favourite brands’ logo and they change it, I feel a little betrayed. Now I’ve got to retrain my brain to look for something new. Brand loyalty is huge and something every business needs to foster. A recognisable and familiar logo goes a long way toward building brand loyalty.
5. Can be everywhere
Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.
These logos transition from signage to merchandise to mobile marketing with ease. A simple logo is best if it’s to reside on a variety of materials or be displayed on different media.
Do you need a logo design or re-design?
We can help you create the perfect logo for your business