There are a number values that you should follow to ensure that your logo is effective. A good logo should be unique, appropriate, useful, clear, and simple. It should also bear the intended message.
It should be appropriate
Your logo should be appropriate for its intended purpose. For instance, if you are designing a logo for a religious organization, it would be appropriate to use a religious scheme. But, you cannot do the same for a consultancy firm. Furthermore, a logo does not necessarily need to state what a company is offering or selling. For example, the Telecel logo does not have a phone on it neither does Delta beverages have a beverage on it.
Make it simple
Easy recognition comes along with a simple logo. A simple logo is also versatile and memorable, hence it stands a greater chance of achieving enduring quality. Apple and Google are large companies but their logos are simple thus easier to recognize.
Aim for endurance
A good logo should be timeless. You should ask yourself if it will last for ages. Econet wireless has used the same logo ever since and it has given the company the brand identity that they have today.
Memorable
Your logo should be one that onlookers will remember after just one quick glance. Think about the logos that you remember most when you just decide to draw a logo. Your logo should be one that is remembered the instant your stakeholders see it the next time.
Focus on adaptability
An effective logo should be able to work across different platforms. The logo should be useful for everyone. For this reason a logo should be designed in a format that is scaleble to any size. The logo should be able to work both in horizontal and vertical formats.
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